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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05259_Field_OMLJ T8.txt
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1996-04-10
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only by their often vicious incomprehension—
effectively mugged McLuhan’s reputation so that
by the early 1970s mention of his work within the
universities evoked at best a condescending sneer.
Students were discouraged from taking up the
challenge of extending his discoveries. Those who
saw merit in his ideas, even greats including Susan
Sontag, were dismissed as victims of intellectual
fashion.
Times have changed, but the legacy of these
controversies lingers. More recently,
communications history scholars have directly
extended McLuhan’s diagnosis of master historical